Posts Tagged ‘malcolm gladwell’

Of Epidemics and Best-Selling Novels

The idea that the New York Police Department (NYPD) just need to clean train couches and stop the rampant vandalism perpetuated by the youth in subways to stave-off the unrelenting series of burglary and sporadic cases of delinquent misdemeanour in the city might seem a bit naïve – but history has a way of affirming simple solutions to complex problems. As Malcolm Gladwell demonstrates in his best-selling novel “The Tipping Point”, crime and its minor derivatives can be stopped in its tracks by eradicating the seemingly unrelated practice of drawing graffiti on walls. And Gladwell fans might correctly predict that this idea isn’t just fabricated nonsense, as it is supported by academicians in what is known as “The Broken Windows Theory”. In fact, this is an example of the third rule of epidemics – the “Power of Context”.

The other two equally compelling rules espoused in the Gladwell’s best-selling work are the “Law of the Few”; which states that an information will spread like wildfire in no time if it happens to be incubated and transmitted by people with extremely high social skills (that’s why your extremely popular officemate should never be your enemy), and the “Stickiness Factor” – which underscores the importance of packaging information to make it, like nicotine, irresistibly addicting.

The power of Gladwell’s writing then as it is now is his ability to delve into complex theories and repackage the information into simple titbits that the reader can easily partake of. His journalistic abilities come to the fore as he scour ordinary but arcane events, search for relevant theories which explains these events, and mould these facts to fit in his thesis: that ideas, trends and social behaviours spread and more importantly, can be controlled and manipulated in the same was as germs are.

 

Malcolm Gladwell’s Blink: A Review

With Blink, Malcolm Gladwell has attempted to quantify the phenomenon of the gut feeling. Malcolm Gladwell puts forth his thoughts on the feelings of intuition in a considerably more scientific way than many people thought possible, all while admitting to the shortcomings of science in this particular area. And although science cannot possibly hope to give us all of the answers within this discipline, Gladwell retains enough of the childlike sense of wonder about the topic to leave certain questions open to the child within us, maintaining that we do not have to know everything in order to use the information that we have.

Despite the book’s quantitative shortcomings at times, there is no better statistician than Malcolm Gladwell in mainstream literary society today. While discussing the concept of intuition and the things that we gather from it, he puts forth many statistics that prove that intuition is a useful and even necessary tool for humans to use. As a matter of fact, in his book, the most scientific people sometimes must rely on intuition more than the average person, which leads to great breakthroughs when their intuition is finally proven correct after a passage of time.

There can be little argument over Gladwell’s penchant for numbers and statistics. The true reason for the average person to read this book is not to prove or disprove anything about the way that our brains and bodies process information. It is to learn how to trust ourselves more fully, and as we split hairs and atoms attempting to figure out the physiology and the science behind our incredible central processing systems, not to discount the information that it gives us on a daily basis without being fully understood. Gladwell gives the average reader an excuse to trust himself and to break down the barriers between science and God.

Anyone who has familiarized himself with Gladwell’s entire catalog with me that the book Blink is quite appropriate, as many of these phenomenon that he discusses in the book are actually central themes to other phenomenon that he discusses, like as in Tipping Point.

Regardless of whether you decide to take this book as a purely scientific endeavor or as a self help science book of sorts, the book remains a fascinating read. It is an eye-opener for the skeptic and the believer alike, because though Gladwell speaks of many godly things in the book, he is only talking about us – and the only thing a reader need believe in to understand Gladwell is himself.

May 2012
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