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Posts Tagged ‘position’

High performance is very critical to the survival of any organisation or individual. And when we talk about organisational performance, teams (human beings) are catalysts for its realisation. I have decided to review this text entitled “Ten Commitments for Building High Performance Teams” as a guide on how to achieve organisational performance through effective teams. It is written by Dr. Tom Massey, a corporate leadership trainer and coach with about 20-year experience in optimising individual and organisational performance.

Team performance, according to Massey, is only as strong as the collective performance of members. This consultant says when committed, collaborative individuals with complementary skills work together, a synergistic effect takes place because total performance is greater than the sum of the individual parts. Massey adds that in other words, one-plus-one no longer equals two; instead, it equals three or even more in a high performance team environment.

He says the ten commitments outlined in this text will help you get the right people in the right positions to develop a focused, values-driven, high performing team. The author advises you to learn how to get every member to take personal ownership of your team’s success by creating shared purpose, values and strategic goals.

Massey says through this text, you will be able to gain insights into how to set up profit-sharing, establish work standards and correct performance problems in addition to creating a learning organisation that is able to adapt to the challenges of the next century.

He adds that through this text, you will be better informed on how to build a team environment where people have fun and play to win. Massey submits that you will also be able to build a team environment with increased employee retention, job satisfaction, commitment and productivity that will propel your team to championship performance.

This text is segmented into ten chapters. Chapter one is entitled “Commit to getting the right people ‘on the bus’ “. According to the author, when you have the right people on the bus, with the right skills and a high-level commitment, regardless of whether you are a business manager or coach of a sports team, you will be successful. Massey says the first thing to start when picking the right people for your team is to develop job descriptions based on factors of success for each position.

PPC is a shortened term for Pay Per Click. Put simply it is advertising where you pay for each click on your ad rather than paying a set ad placement rate. Advertisers can bid on keywords or categories, with the highest bidder receiving the top position. Some of the most common places to advertise via PPC include search engines, contextual ad agencies, and social networks.

Setting up your first PPC campaign might seem like an intimidating task, if you don’t know where to start. Here are a few basic guidelines to help your first campaign go smoothly.

The most important selling tool that you have in any online business is, of course, your website. The first thing that you should focus on before beginning any type of advertising including PPC is the quality of your website. It needs to not only sell your product, but sell it well. It should make visitors reach for that credit card without hesitation.

Once you’ve got your site up to specs to sell like a well oiled machine, it’s time to give some thought to your keywords. What will customers search for when they are looking for your product? Keep in mind that when it comes to PPC you want to make every click count, so it is usually better to go with targeted phrases rather than generic terms. There are a number of free tools online that you can use to dig for keywords, for example the Google AdWords keyword tool. If you are advertising on a contextual or social network you will likely be bidding on categories rather than keywords, however the same principles apply.

A word about profit margins. When promoting any product via PPC it is important to consider your expected profits. How well your visitors convert into sales and the amount you earn per sale are just a couple of criteria to consider before you place a bid. This probably seems like common sense but you’d be surprised how many marketers fail to truly take this seriously and get caught up in mindless bidding wars!

Your PPC ads should be written in a way that stands out from the competition and grabs the browsers attention. After all you only have a few seconds to get them to notice your ad. Again think about your product. What are people who will buy your product looking for? What makes your product better than all of the other choices out there? It is a good idea to write up 3 or 4 different ads and rotate them in your campaigns to see which one gets the better response.